Morris & Co. x HM

This autumn, we are thrilled to announce the launch of a major new collaboration between Morris & Co. and fashion brand H&M. The collection features some of William Morris's most recognised archival prints in romantic yet tailored designs.


"Have nothing in your houses which you do not know to be useful or believe to be beautiful."
William Morris


Capturing the beautiful craftsmanship of Morris, H&M have collaborated with Morris & Co. to bring to life a stunning selection of designs for men and women.

A tribute to Morris’ well-loved designs, the collection features iconic Morris & Co. prints including Snakeshead, Love is Enough and The Brook alongside many more; all of which have been lovingly reworked into a wide range of strong tailored coats, jackets and trousers, romantic dresses and blouses, cosy knits and coordinating separates.

As custodians of William Morris’s original company, we keep his legacy alive through the creation of beautifully crafted fabric and wallpaper collections inspired by our archive and all aspects of his work.


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William Morris (1834-1896), artist, philosopher and political theorist, was one of the most outstanding and influential designers of the Arts & Crafts movement and through his company, Morris & Co., he produced some of the most fashionable and exciting textiles and wallpapers of his era.

His legacy continues today with Morris & Co. producing authentic versions of his original designs alongside new interpretations to create up to date fabrics, wallpapers and home accessories with timeless appeal. Inspired by his love of mediaeval art and design and influenced by natural forms, Morris set out to revive the traditions of craftsmanship.

Today, as custodians of William Morris's original company, Morris & Co. uphold the aesthetic and ethos of their founder in everything that they do. Taking inspiration from the vast Morris archive and also from all aspects of Morris’s work to create new designs that sit alongside the classics, maintaining all of the artistry, charm and integrity of the originals.


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